How does a reader feel when they first encounter your webpage? Consider the fact that the average attention span is estimated at eight seconds. Optimize your header structure and meta tags to promote easy scanning and communicate a clear purpose. Leverage a powerful headline to pique the reader's interest, and keep that interest going with a strong introductory paragraph. Always include clear transition sentences and consider using animated GIFs and videos to give users a mental break between long paragraph segments. These will also increase the user's average dwell time. Make your content visually appealing by using white
space correctly and inserting images every 400 words or so. This basically segments the content and prevents information overload. Finally, edit fiercely. Many writers adhere to the rule that about two-thirds of the writing should be edited and reworked. Use tools like Grammarly and the Hemingway app to create concise, clean body copy. Unoptimized images jewelry photo editing service and videos Speaking of bad page copy, most bloggers still ignore image and video optimization. Unoptimized image file formats and sizes are the most common load time errors that degrade SEO performance. All on-site images must be in
jpg format and all vector images in .png format. Always optimize image alt text to position it in a targeted keyword image search. Alt text is what is displayed when a browser fails to actually display the image and informs search engines of the content of your image. (It is also used to describe images to those with screen readers.) When optimizing video files, host all your video files in one folder and create a video sitemap for search engines to index your videos.