The use of social media in the previous year: increasing reach (72%), Fax Lists and creating more engagement (60%). We also asked whether these goals have been achieved. Unfortunately, this does not appear to be the case for a large group: 31% and 19% respectively answered this question with 'no'. Both goals are again in 1 and 2 position for the respondents for the coming year. Social media goals research Fax Lists Frankwatching. KPIs vs Challenges To determine whether social media has been successful, 69% indicate that engagement is an important KPI. On the other hand, creating sufficient engagement around the brand is seen by 43% as a Fax Lists challenge for the coming year. The number of leads is an important KPI for 45% to determine whether social media marketing is successful. This is also seen by 40% as a major challenge Fax Lists Benchmark research Social media strategy Frankwatching and Market effect 2022 results KPIs. Benchmark research chart. What does this mean for the budget? 42% of the respondents participate in the decision-making process Fax Lists and 27% make the final decision. The majority (52%) indicate that they will spend more budget in 2022. 41% spend just as much and 7% take it easier. In terms of budget, 28% will spend up to 1,000 euros in the coming Fax Lists , 20% between and euros, 15% between euros and 8% between 25,000 and euros. 3% is above euros per year. In the coming months, that budget will mainly be spent on Fax Lists video content (51%), lead generation (50%) and brand building (48%). 35% innovate with new content formats, 29% Fax Lists invest in the team. Expansion to new platforms and social media shopping are goals for which less budget will be allocated in the coming period (19% and 7%). Also read: The Best Times to Post on Facebook, Instagram, Twitter & LinkedIn *Fax Lists Source: Nos.nl Curious about the rest of the results? Social media plays an increasingly important role in many marketing strategies. In this white paper you will find the biggest opportunities and challenges in social.