This may be static information that does not change, such as a phone number. For example, a typical ad looks like this: Screenshot 201901 17 at 12.57.24 PM Ads are simple, with headlines, URLs, ad copies, and provide context for your business, product, or offer. Ads with extensions contain more information and look like this: Screenshot 201901 17 at 12.56.53 PMScreenshot 201901 17 at ghost mannequin effect service 12.56.14 PM Both of these feature ad-display options that are relevant to your search and feature prominent and important site pages that may provide quick navigation. The first example uses an extension to share an address and business hours. There are various extensions that you can use to add information to your ads, but they aren't costly, so there's no downside to using them. learn more: 5 great PPC tools for crushing competitors How to lower the cost of Google Ads and get better conversions 6 Holiday PPC Strategies You Need to Use to Transform More Customers 5 SEO Tips You Need to Know To Be Successful in PPC Campaigns Why you need the Google Ads display option The Google Ads display option supports your campaign in two different ways from the user's perspective.